Dear Kobe

Dear Kobe began as a personal visual poem honoring Kobe Bryant, then grew into a broader tribute—built from typography, collage, and collective storytelling. The project became a digital and physical platform inviting fans to reflect on his impact and contribute letters of their own.

Challenge
Expand a deeply personal concept into a global creative movement—uniting people through shared legacy, storytelling, and community participation.

Work
Conceptualized and designed the original tribute artwork. Developed a commemorative print booklet and mural-ready visuals, created outdoor campaign layouts and a painted court concept, and built the framework for an interactive submission platform designed to scale globally.

Results
A personal project evolved into an international initiative—moving toward launch with planned physical and digital activations, including a court, publication, and community-driven tribute designed to preserve Kobe’s impact in visual form.