Champs Flagship Installation

Challenge

Following the success of the original Champs Sports flagship mural in Times Square, we were invited back to expand the visual experience throughout the store. The goal was to create new installation pieces that carried the same energy, texture, and NYC attitude as the original artwork while connecting different areas of the retail environment.

Approach

We selected two iconic sneaker silhouettes—the Converse All Star and Nike Air Force 1—and reimagined them as oversized, handcrafted works of art.

Each piece was constructed from die-cut plywood, layered with custom materials including leather and fabric, and hand-painted with the expressive textures, colors, and energy established in the flagship mural.

Two oversized cassette elements introduced graphic ribbons inspired by the intersecting lines of the NYC subway system. Extending across the store, these elements created a continuous visual rhythm that connected the installations and unified the retail environment.

Work

Role: Creative Direction, Art Direction, Original Artwork, Environmental Design

Deliverables: Two Oversized Sneaker Installations, Custom Fabrication and Mixed-Media Finishes, Cassette-Inspired Installations, Storewide Environmental Graphics

Results

An expanded art experience that transformed individual retail sections into a connected visual environment. The installations brought iconic sneaker culture, handcrafted artwork, and the movement of New York City together—extending the original flagship mural into a cohesive, storewide creative statement.

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