CHAMPS

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OVERVIEW

When Champs opened its flagship store in the heart of Times Square—a crossroads for global culture—they needed more than just retail design. They needed an environment that felt like New York. I was brought in to craft that energy from the ground up—fusing street art, music, hoops, and fashion into a fully immersive cultural experience that made the space unmistakably NYC.

CHALLENGE

Transform a tourist-heavy retail space into an authentic, art-forward tribute to New York City culture—with visual storytelling that speaks to both locals and global visitors.

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