Black Panther Release

Overview:
In partnership with Marvel and Jimmy Jazz, New Balance released a limited-edition capsule inspired by Black Panther. Anchored by the 574 Sport and 990v4 Mid, the campaign fused superhero storytelling with sneaker culture—timed with the film’s premiere and Black History Month. The rollout spanned retail takeovers, digital assets, and an immersive Harlem theater event.

Challenge:
Launch a licensed collaboration with authenticity—speaking to sneaker enthusiasts and comic fans while staying compliant with Marvel’s style guide and New Balance standards across retail, digital, and live touchpoints.

Approach + Execution:
We built a cinematic, premium visual system designed to scale—clear hierarchy, product-forward layouts, and modular templates applied across in-store graphics, social assets, and event visuals to keep the campaign consistent from announcement through launch.

Impact:
A cohesive, culture-forward rollout that connected Marvel’s world with a premium New Balance lens across every touchpoint.

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