ADIDAS ORIGINALS

Overview
A long-term creative partnership with adidas Originals, developing bold, trend-aware T-shirt graphics for global retail. Each seasonal drop balanced timeless design fundamentals with evolving shifts in typography, color, and culture—so the work stayed fresh while remaining unmistakably Originals.

Challenge
To consistently deliver new graphic stories each quarter that honored adidas Originals’ brand DNA while connecting with broad, global retail audiences.

Approach
Led quarterly submission cycles, exploring new directions informed by art history, street culture, and contemporary design trends. Combined trend forecasting, cultural insight, and storytelling to build graphics that felt current each season without losing the Originals spirit.

Work
Developed hundreds of T-shirt graphics and illustrations across digital and analog mediums—from vector systems to ink, collage, and mixed-media treatments. Provided creative direction across messaging and rollout considerations, aligning graphic concepts with product storytelling at scale.

Results
Produced hundreds of designs, including bestsellers and reissued classics. Helped shape seasonal graphic and color direction, reinforcing adidas Originals as wearable design with worldwide reach.

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