ESPN Fútbol

Overview
As ESPN Deportes’ Agency of Record, Artek Creative led creative direction and design across major soccer properties including UEFA Champions League, MLS, Copa del Rey, and Supercopa de España. For more than a decade, we partnered with ESPN producers and brand leads to build a unified visual language that captured global football culture while staying vibrant, local, and authentic to fans.

Challenge
Create seasonal key art and campaign toolkits that could flex across broadcast, digital, and print—each visually distinct, yet consistent with ESPN’s brand DNA and league partners. The work needed to break through a crowded sports landscape and translate seamlessly from on-air graphics to studio sets, OOH, and social.

Approach + Execution
We designed modular systems for each league and season—building custom typography, motion frameworks, and adaptable layout rules. We integrated player imagery, flags, and graphic patterns to reflect region, heritage, and rivalry, then scaled the system across on-air packages, studio environments, promos, digital ads, and bilingual social templates.

Work + Results
Delivered 100+ assets per season across TV, on-air, and digital campaigns. Elevated ESPN Deportes Soccer into a consistent, premium, culture-forward brand presence—helping strengthen engagement with bilingual audiences and reinforcing ESPN Deportes as a definitive home for global football in the U.S.

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