Mountain Dew 3X T0UR

Mountain Dew’s Dew NBA 3X Tournament transformed Brooklyn Bridge Park into an immersive cultural experience—blending basketball, music, style, and art. At the center of the event, I was commissioned to create a live painting that captured the energy of New York City in real time. The artwork became a key visual on-site and a focal point throughout the branded video content series that followed.

Challenge: Concept and execute a large-scale live painting that reflected NYC’s cultural identity—created on-site under tight creative and production timelines.

Work: Created and painted a custom canvas live at the event. Collaborated with the film crew to integrate the artwork as a central visual across the content capture. Delivered the final piece to function as an on-site backdrop and a recurring creative anchor across platforms.

Results: The artwork became a signature photo-op for players, performers, and fans. Featured across event promotion and Mountain Dew’s official video series, helping amplify cultural impact and social engagement around the tournament.

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