MSG_50

OVERVIEW

Madison Square Garden's Hip Hop 50 celebration honored the genre’s golden anniversary with a lineup of icons including Wu-Tang Clan, Mary J. Blige, and Mariah Carey. The visual identity had to carry the soul of hip hop—raw, expressive, and reverent.

CHALLENGE

Craft a visual system that embodied 50 years of hip hop, honoring legacy while amplifying contemporary energy.

WORK

Created full illustration series for each performing artist

Designed official show branding, typography, and layout system

Delivered all key art across digital, print, and merchandise applications

RESULTS

The work became a fan-favorite—widely shared on social, reposted by artists, and even bootlegged into unofficial merch, proving the visuals deeply resonated with the culture.

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