Lion X

Challenge

Develop two distinct brand identities under the Lion X by Nico Marley umbrella, each with its own positioning and visual language. One direction embraced a bold, expressive aesthetic rooted in cannabis culture, while the other explored a cleaner, more organic approach.

Approach

Created two independent visual systems, exploring contrasting directions through typography, color, graphic elements, and brand applications. Each was designed to establish a recognizable identity with the flexibility to expand across products and lifestyle.

Results

Developed full brand identities and comprehensive design systems for both directions, including logos, typography, color palettes, graphic assets, and brand applications.

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