SpaceJam

Challenge

Commissioned to create a series of illustrations celebrating the release of Space Jam, translating the energy of the film and Jordan Brand's campaign into a distinct visual expression centered on the sneaker.

Approach

Drawing inspiration from the bold compositions and graphic language of vintage propaganda posters, I reimagined the aesthetic within the Space Jam galaxy.

The sneaker became the nucleus of each composition, surrounded by cosmic elements, dynamic typography, and visual references that connected the artwork to the larger campaign. The result was a series of bold, illustrated statements that brought together basketball culture, cinematic storytelling, and sneaker design.

Work

Role: Art Direction, Illustration, Graphic Design

Deliverables: Original Digital Illustrations, Digital Wallpapers, Poster Prints

Results

A collection of campaign-inspired illustrations that extended the Space Jam visual universe through a distinctive graphic perspective, celebrating the sneaker as the central icon connecting basketball, film, and culture.

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